Article summary:
Google's AI-powered Search Generative Experience (SGE) is receiving a significant enhancement: the inclusion of images and videos. For users who have activated the AI-based SGE feature within Search Labs, the summary box at the top of search results will now show a richer multimedia experience. Sundar Pichai, CEO of Alphabet, emphasized this during the recent earnings call, stating that it offers the opportunity to break free from the previous limitations of search functionality. Google is now not solely focused on curating relevant links for every search; its goal extends to synthesizing and generating accurate, valuable information. The integration of video content, particularly from YouTube, offers significant potential.
Key points:
AI-powered Search Generative Experience (SGE): Google's AI-powered SGE feature is receiving a significant enhancement with the inclusion of images and videos in the summary box at the top of search results.
Sundar Pichai's Statement: Sundar Pichai, CEO of Alphabet, emphasized that SGE offers the opportunity to break free from the previous limitations of search functionality. Google is now not solely focused on curating relevant links for every search; its goal extends to synthesizing and generating accurate, valuable information.
Integration of Video Content: The integration of video content, particularly from YouTube, offers significant potential. Google has increasingly integrated YouTube videos into search results, pinpointing specific chapters or moments within videos to address day-to-day queries.
Speed of SGE: Improving the speed of SGE will be an ongoing effort for Google. Presently, SGE's speed remains suboptimal, often being the last element to load on a page by a substantial margin.
Topics:
AI-powered Search Generative Experience (SGE)Sundar Pichai's StatementIntegration of Video ContentSpeed of SGE